The marvel bumper (1988-1989)
THE MARVEL BUMPER COMIC was short-lived eccentric anthology, combining various characters from across the Marvel UK line.Over time, the editorial focus shifted with an evolving line-up of (mostly) media-based strips (Defenders of the earth, Star Wars: Droids) which enjoyed a TV presence, and a Marvel special, but were presumably deemed an insufficient draw to support their own on-going title.William Tell, beginning in issue 21, was Marvel UK's adaptation of the long-forgotten live-action TV show. Marvel management clearly hoped for big things from the license and also published a graphic novel (collecting the material serialised here), a one-shot special (also collected in the graphic novel) and an annual (with strip material not found elsewhere).
Demonstrating quite how far superhero fare had fallen by the end of the eighties, Marvel's key characters were conspicuous by their absence for most of the early issues (remember: Spider-man had lost his own regular title in 1987), only belatedly reappearing from issue 26.The Real Ghostbusters remained a mainstay throughout making The Bumper Comic one of several (IT'S WICKED!, BLIMEY IT'S SLIMER!, Collected Comics and annuals) outlets for their adventures beyond their own title.The Transformers (as well as, to a lesser extent, other Hasbro characters), despite having amassed quite a back-catalogue of material since 1984, were conspicuous in their absence suggesting the terms of Marvel's license preventing them moonlighting here.A.L.F, based on the live-action and animated TV shows, appeared in the early issues before fading away.allowing Marvel to officially merge his own comic into the MBC from issue 28.
M-UK had already reprinted all the DEFENDERS OF THE EARTH 4 issues based on the Marvel Productions animated series,Defenders of the earth was included in the series from issue 13 and lasted till issue 29.The MBC can also be seen as a pilot for (the even more short-lived) THE INCREDIBLE HULK PRESENTS (launched later in 1989 and MBC obvious successor), testing a media-based adventure anthology format and using two strips (Doctor Who and The Incredible Hulk) first used here.The covers of the last two issues show Marvel were still trying to use kid-friendly celebrities (Kylie, Bros etc.) to hook readers in, a recurrent rouse throughout MBC's run (they also tried it in the dying days of Spider-man's weekly in 1985). The decision to cancel seems to have been a hasty one but the editor was able to sneak in several references.
Demonstrating quite how far superhero fare had fallen by the end of the eighties, Marvel's key characters were conspicuous by their absence for most of the early issues (remember: Spider-man had lost his own regular title in 1987), only belatedly reappearing from issue 26.The Real Ghostbusters remained a mainstay throughout making The Bumper Comic one of several (IT'S WICKED!, BLIMEY IT'S SLIMER!, Collected Comics and annuals) outlets for their adventures beyond their own title.The Transformers (as well as, to a lesser extent, other Hasbro characters), despite having amassed quite a back-catalogue of material since 1984, were conspicuous in their absence suggesting the terms of Marvel's license preventing them moonlighting here.A.L.F, based on the live-action and animated TV shows, appeared in the early issues before fading away.allowing Marvel to officially merge his own comic into the MBC from issue 28.
M-UK had already reprinted all the DEFENDERS OF THE EARTH 4 issues based on the Marvel Productions animated series,Defenders of the earth was included in the series from issue 13 and lasted till issue 29.The MBC can also be seen as a pilot for (the even more short-lived) THE INCREDIBLE HULK PRESENTS (launched later in 1989 and MBC obvious successor), testing a media-based adventure anthology format and using two strips (Doctor Who and The Incredible Hulk) first used here.The covers of the last two issues show Marvel were still trying to use kid-friendly celebrities (Kylie, Bros etc.) to hook readers in, a recurrent rouse throughout MBC's run (they also tried it in the dying days of Spider-man's weekly in 1985). The decision to cancel seems to have been a hasty one but the editor was able to sneak in several references.
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